I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have launched a new podcast: Oversubscribed with Jason L. Baptiste and Ben Parr! Every week on Oversubscribed, Jason and I shoot the sh*t on topics in tech and media (and other quirky things). This is… Continue reading Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!
Category: My musings
What Is a Brand? [VIDEO]
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts? A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide some advice for entrepreneurs. In… Continue reading What Is a Brand? [VIDEO]
The Role of Visual Content in Storytelling [VIDEO]
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow for its “Buy” buttons? Recently, I sat down with Behind the Brand and Visage to discuss Captivology… Continue reading The Role of Visual Content in Storytelling [VIDEO]
John Boyega Wielding a Lightsaber [VIDEO]
My inner nerd is screaming for joy! Star Wars can’t come fast enough: There has been an awakening… #StarWars #TheForceAwakens A video posted by Star Wars (@starwars) on Aug 27, 2015 at 10:00am PDT
No, I Will Not Write About Your Client on TechCrunch for $500 or Any Amount of Money
Every once in a while, I receive an email that makes me say “WTF” and “EWWWWWW” at the same f**king time. Today, I received one of those emails from Sarah H., a PR freelancer who tried to LITERALLY BRIBE ME to write about her clients on TechCrunch for a few hundred bucks. Here, read for… Continue reading No, I Will Not Write About Your Client on TechCrunch for $500 or Any Amount of Money
Is Marketing an Art or a Science? [VIDEO]
Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing? In this video interview with Behind The Brand, I discuss the core triggers of Captivology, how the book got made, and the surprising things that captivate… Continue reading Is Marketing an Art or a Science? [VIDEO]
The Ashley Madison Hack App I Want
Update: I’ve changed my mind on this, based on a lot of rational arguments and a little more thinking. I do not have much sympathy for cheaters for a multitude of reasons, but it’s no reason to brand them. And since some of the data is fake, it’s even more problematic. Not everyone who signed… Continue reading The Ashley Madison Hack App I Want
Some Thoughts on the Modern Media Landscape
I’ve been thinking a lot about media as an industry for the last few months, especially how it has changed since my time at Mashable and where the new generation of media entrepreneurs are missing the mark. We’ve seen a lot of would-be media empires either collapse or run for the escape hatch. Circa, a… Continue reading Some Thoughts on the Modern Media Landscape
Why We Invested in Shots
As you may have heard, the mobile app Shots has been on fire. It has over 5 million active users (and growing fast), just launched 3-second video, and recently raised $8.5 million in its Series A financing. My venture fund, DominateFund, invested in Shots during the seed round. We’ve kept our involvement pretty quiet, but… Continue reading Why We Invested in Shots
A Great Q&A With CNN
CNN just published a great Q&A with me about my life, my book, what keeps me up at night, and the five pieces of advice my grandfather left me. You can see the full piece: 15 Questions With Ben Parr