I recently dropped by MSNBC to answer business questions from entrepreneurs alongside S3 Agency CEO Denise Blasevick. We answered a question about how a clergyman could market himself tactfully and another question regarding how to focus on a core business while also focusing on expansion and other lines of business with more growth opportunities. You… Continue reading How to Build a Management Team When You’re Not an Experienced Manager
Category: Branding
The Three Things That Get Us Stuck [VIDEO]
In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three key factors is essential to getting your startup, brand or career out of a run and back on an upward trajectory.
The Role of Visual Content in Storytelling [VIDEO]
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow for its “Buy” buttons? Recently, I sat down with Behind the Brand and Visage to discuss Captivology… Continue reading The Role of Visual Content in Storytelling [VIDEO]
Influencer Marketing: It Works
The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works. According to eMarketer, the average EMV (earned media value) was 1.4x higher in the first half of 2015 than 2014’s averaged EMV. On average, companies gained $9.60 in… Continue reading Influencer Marketing: It Works
You Shouldn’t Wear These Colors to a Job Interview [VIDEO]
Color has a profound effect on our attention and decision-making. For example, one color in particular will make you seem less credible to potential employers and clients. In this ABC News interview, I discuss the power of the Captivation Triggers from my book and how red and orange affect our subconscious. If you want to… Continue reading You Shouldn’t Wear These Colors to a Job Interview [VIDEO]
Is Marketing an Art or a Science? [VIDEO]
Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing? In this video interview with Behind The Brand, I discuss the core triggers of Captivology, how the book got made, and the surprising things that captivate… Continue reading Is Marketing an Art or a Science? [VIDEO]