Today, I’m announcing a new series of talks in partnership with Worldwide Speakers Group (WWSG)! These new talks build upon my wealth of Captivology research, along with the experience I’ve gained through investing, Octane AI, and Mashable. Here are some of my new topics: Bots and the Power of Conversational Storytelling Captivating Our Attention: Lessons… Continue reading Announcing New Keynotes on Psychology, AI, and Storytelling
Category: Entrepreneurship
The Seven Triggers of Captivation Marketing [VIDEOS]
I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the tools and techniques they would need to captivate new customers and investors. Check out the videos Draper University has graciously provided. If you want a deeper dive… Continue reading The Seven Triggers of Captivation Marketing [VIDEOS]
Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!
I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have launched a new podcast: Oversubscribed with Jason L. Baptiste and Ben Parr! Every week on Oversubscribed, Jason and I shoot the sh*t on topics in tech and media (and other quirky things). This is… Continue reading Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!
Is Now the Best or Worst Time to Start Something? [VIDEO]
A lot of people are worried about China, Greece, and the markets in general. But should that stop you from starting a company or trying your hand at a new idea? I deliver the answer eight seconds into this interview with Behind the Brand, but I want to add this: there is never a “best”… Continue reading Is Now the Best or Worst Time to Start Something? [VIDEO]
How Can You Tell a Better Story With Your Data?
A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia effect, and how entrepreneurs can tell their brand’s story more effectively using data. Check it out and let me know what you think… Continue reading How Can You Tell a Better Story With Your Data?
How to Build a Management Team When You’re Not an Experienced Manager
I recently dropped by MSNBC to answer business questions from entrepreneurs alongside S3 Agency CEO Denise Blasevick. We answered a question about how a clergyman could market himself tactfully and another question regarding how to focus on a core business while also focusing on expansion and other lines of business with more growth opportunities. You… Continue reading How to Build a Management Team When You’re Not an Experienced Manager
The Three Things That Get Us Stuck [VIDEO]
In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three key factors is essential to getting your startup, brand or career out of a run and back on an upward trajectory.
What Is a Brand? [VIDEO]
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts? A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide some advice for entrepreneurs. In… Continue reading What Is a Brand? [VIDEO]
The Role of Visual Content in Storytelling [VIDEO]
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow for its “Buy” buttons? Recently, I sat down with Behind the Brand and Visage to discuss Captivology… Continue reading The Role of Visual Content in Storytelling [VIDEO]
How to Captivate the Attention of Users, Customers and Investors [VIDEO]
A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In it, I discussed the psychological triggers that entrepreneurs can use to captivate users, capture the attention of customers and get on the… Continue reading How to Captivate the Attention of Users, Customers and Investors [VIDEO]