In Captivology, I discuss the three stages of attention — the step-by-step process in which we pay attention to every piece of stimuli. We react automatically to certain sensory cues during the Immediate Attention stage; we consciously focus using working memory in Short Attention; and in the Long Attention stage, we develop a relationship with… Continue reading The Three Stages of Attention [VIDEO]
Category: Marketing
Influencer Marketing: It Works
The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works. According to eMarketer, the average EMV (earned media value) was 1.4x higher in the first half of 2015 than 2014’s averaged EMV. On average, companies gained $9.60 in… Continue reading Influencer Marketing: It Works
Is Marketing an Art or a Science? [VIDEO]
Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing? In this video interview with Behind The Brand, I discuss the core triggers of Captivology, how the book got made, and the surprising things that captivate… Continue reading Is Marketing an Art or a Science? [VIDEO]