Category: Media

The Seven Triggers of Captivation Marketing [VIDEOS]

I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the tools and techniques they would need to captivate new customers and investors. Check out the videos Draper University has graciously provided. If you want a deeper dive… Continue reading The Seven Triggers of Captivation Marketing [VIDEOS]

Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!

I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have launched a new podcast: Oversubscribed with Jason L. Baptiste and Ben Parr! Every week on Oversubscribed, Jason and I shoot the sh*t on topics in tech and media (and other quirky things). This is… Continue reading Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!

No, I Will Not Write About Your Client on TechCrunch for $500 or Any Amount of Money

Every once in a while, I receive an email that makes me say “WTF” and “EWWWWWW” at the same f**king time. Today, I received one of those emails from Sarah H., a PR freelancer who tried to LITERALLY BRIBE ME to write about her clients on TechCrunch for a few hundred bucks. Here, read for… Continue reading No, I Will Not Write About Your Client on TechCrunch for $500 or Any Amount of Money

Some Thoughts on the Modern Media Landscape

I’ve been thinking a lot about media as an industry for the last few months, especially how it has changed since my time at Mashable and where the new generation of media entrepreneurs are missing the mark. We’ve seen a lot of would-be media empires either collapse or run for the escape hatch. Circa, a… Continue reading Some Thoughts on the Modern Media Landscape

Announcing “Captivology”, My Book on the Science of Attention (HarperCollins/2015)

Dear friends, family, colleagues, and supporters,

I’m thrilled to announce my first non-fiction book, working title “Captivology: The Science of Capturing People’s Attention“, due in early 2015 from HarperOne, an imprint of HarperCollins.

I hope you will sign up for updates on Captivology through my book’s website. You can follow @Captivology on Twitter or like Captivology on Facebook. You can also follow @BenParr for regular updates. And finally, here’s a link for sharing this announcement.

Tom Perkins on Bloomberg West [VIDEO]

Good job Emily Chang for a difficult interview. As for Tom Perkins… well, just remember that you can say crazy things on air too when your watch is worth a six pack of Rolexes.

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Categorized as Media

The PandoDaily Problem: Why the AllThingsD Team Needs to Avoid Tech Investors

By early next year, two high-quality technology news publications are going to make their debut. And if the owners of these publications are smart, they will turn their backs on the tech investors that are likely lining up outside their doors. As some of you may have heard, Walt Mossberg and Kara Swisher, two of… Continue reading The PandoDaily Problem: Why the AllThingsD Team Needs to Avoid Tech Investors