Is Now the Best or Worst Time to Start Something? [VIDEO]

A lot of people are worried about China, Greece, and the markets in general. But should that stop you from starting a company or trying your hand at a new idea? I deliver the answer eight seconds into this interview with Behind the Brand, but I want to add this: there is never a “best”… Continue reading Is Now the Best or Worst Time to Start Something? [VIDEO]

What Is a Brand? [VIDEO]

What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts? A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide some advice for entrepreneurs. In… Continue reading What Is a Brand? [VIDEO]

How to Captivate the Attention of Users, Customers and Investors [VIDEO]

A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In it, I discussed the psychological triggers that entrepreneurs can use to captivate users, capture the attention of customers and get on the… Continue reading How to Captivate the Attention of Users, Customers and Investors [VIDEO]

Announcing “Startup Attention & PR 101”, Now on Udemy

I’m thrilled to announce the launch of “Startup Attention & PR 101: From Launch to Damage Control and Beyond“, my 19-lecture online Udemy course. I’m also thrilled to announce that half of the course’s proceeds will be donated to THRIVE-GULU, a not-for-profit dedicated to building rehabilitation and community centers across Africa, starting with Gulu, Uganda.… Continue reading Announcing “Startup Attention & PR 101”, Now on Udemy

Health and Your Body When You Sit In Front of a Computer All Day

I’d like to take a moment to point to a great post Mashable’s Jolie O’Dell wrote on her personal blog: Fat Bloggers: My Own Weight Loss Journey. Here is an excerpt: Here’s the graphic point I’m trying to make: Bloggers live a fundamentally unhealthy lifestyle. We are bound to our office chairs, chained to our… Continue reading Health and Your Body When You Sit In Front of a Computer All Day

Don't Rely on Anecdotal Evidence to Prove Your Point

The definition of Anecdotal Evidence, via Wikipedia: (2) Evidence, which may itself be true and verifiable, used to deduce a conclusion which does not follow from it, usually by generalizing from an insufficient amount of evidence. For example “my grandfather smoked like a chimney and died healthy in a car crash at the age of… Continue reading Don't Rely on Anecdotal Evidence to Prove Your Point