The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works. According to eMarketer, the average EMV (earned media value) was 1.4x higher in the first half of 2015 than 2014’s averaged EMV. On average, companies gained $9.60 in… Continue reading Influencer Marketing: It Works
Category: Social Media
Why We Invested in Shots
As you may have heard, the mobile app Shots has been on fire. It has over 5 million active users (and growing fast), just launched 3-second video, and recently raised $8.5 million in its Series A financing. My venture fund, DominateFund, invested in Shots during the seed round. We’ve kept our involvement pretty quiet, but… Continue reading Why We Invested in Shots
My Column Is Heading to CNET!
Dear friends, colleagues and supporters, I’m thrilled to announce that I’m joining CNET and CBS Interactive as a contributing columnist and commentator! Ever since my departure from Mashable, I’ve posted my personal take on the big technology news of the day on BenParr.com. The response to my work has been overwhelming, and traffic to this… Continue reading My Column Is Heading to CNET!
Today Is D-Day for Facebook, and Nobody Can Stop Talking About It
Facebook will reportedly file for IPO later today, and it has the entire tech world buzzing. It will be the only thing people will talk about when Facebook finally files its papers with the SEC. Don’t believe me? Here’s just a sampling of my Twitter feed from the last 30 minutes: Officially calling it SNOW… Continue reading Today Is D-Day for Facebook, and Nobody Can Stop Talking About It
SOPA-related Tweets: 2.4 Million and Counting
There have been about 2.4 million SOPA-related Tweets so far today. That’s looking at 12am-4pm Eastern. — Twitter Comms (@twittercomms) January 18, 2012 Damn. I wonder if that’s the most tweets for a single event in Twitter’s history?
Instagram vs. Path vs. Color: The Battle for the Future of Mobile Social Networking
Instagram, Path and Color are three high-profile apps taking three different approaches to mobile social networking. Can all three co-exist? You may think that these three apps have totally different purposes and do totally different things, but in reality they tackle the same problem: how do you better connect and share with your friends through… Continue reading Instagram vs. Path vs. Color: The Battle for the Future of Mobile Social Networking
Google Search Gets Personal; Should Facebook Be Scared?
Google has launched three new features that personalize its search engine in a radical way. It’s the biggest change to Google’s search engine since Google Instant. Google has fused Google Search with Google+ and Picasa to make results unique to the individualized. Clicking the person icon on the top right of the search page brings… Continue reading Google Search Gets Personal; Should Facebook Be Scared?
Six Months of Google+: Where Does Google’s Social Network Stand?
It’s hard to believe that it’s been six months since the launch of Google+, the search giant’s social network and so-called Facebook/Twitter competitor. Six months ago, there were only two social networking players in town: Facebook and Twitter. Some argue that it’s still the case. Like all shiny new things, Google+ was all the rage… Continue reading Six Months of Google+: Where Does Google’s Social Network Stand?
Seismic Shifts Have Radically Altered the Tech News and Blogging World
The landscape of the tech news and blogging world has been radically altered in the last year, and it just got another big jolt by the news that ReadWriteWeb has been acquired by SAY Media. First of all, I want to congratulate RWW founder Richard MacManus on the exit. He’s been working on the blog… Continue reading Seismic Shifts Have Radically Altered the Tech News and Blogging World
Here Comes the Facebook IPO, Right On Schedule
The Wall Street Journal reports that Facebook’s IPO will drop between April and June of 2012. The company could potentially raise $10 billion with a valuation north of $100 billion, depending on market conditions. The IPO time frame shouldn’t surprise anybody, though. I reported back in January that Facebook’s IPO would most likely drop in… Continue reading Here Comes the Facebook IPO, Right On Schedule