Category: Captivology

Announcing New Keynotes on Psychology, AI, and Storytelling

Today, I’m announcing a new series of talks in partnership with Worldwide Speakers Group (WWSG)! These new talks build upon my wealth of Captivology research, along with the experience I’ve gained through investing, Octane AI, and Mashable. Here are some of my new topics: Bots and the Power of Conversational Storytelling Captivating Our Attention: Lessons… Continue reading Announcing New Keynotes on Psychology, AI, and Storytelling

The Seven Triggers of Captivation Marketing [VIDEOS]

I recently spoke with the entrepreneurs and students at Draper University about captivation marketing, specifically the captivation triggers that capture our attention. I talked to them about the tools and techniques they would need to captivate new customers and investors. Check out the videos Draper University has graciously provided. If you want a deeper dive… Continue reading The Seven Triggers of Captivation Marketing [VIDEOS]

Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!

I’m thrilled to announce that my friend Jason L. Baptiste (author, The Ultralight Startup; Founder, Onswipe and Morsel) and I have launched a new podcast: Oversubscribed with Jason L. Baptiste and Ben Parr! Every week on Oversubscribed, Jason and I shoot the sh*t on topics in tech and media (and other quirky things). This is… Continue reading Oversubscribed: A New Podcast on Media and Tech with Jason L. Baptiste and Me!

The Three Stages of Attention [VIDEO]

In Captivology, I discuss the three stages of attention — the step-by-step process in which we pay attention to every piece of stimuli. We react automatically to certain sensory cues during the Immediate Attention stage; we consciously focus using working memory in Short Attention; and in the Long Attention stage, we develop a relationship with… Continue reading The Three Stages of Attention [VIDEO]

How Can You Tell a Better Story With Your Data?

A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia effect, and how entrepreneurs can tell their brand’s story more effectively using data. Check it out and let me know what you think… Continue reading How Can You Tell a Better Story With Your Data?

What Is a Brand? [VIDEO]

What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts? A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide some advice for entrepreneurs. In… Continue reading What Is a Brand? [VIDEO]

The Role of Visual Content in Storytelling [VIDEO]

Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow for its “Buy” buttons? Recently, I sat down with Behind the Brand and Visage to discuss Captivology… Continue reading The Role of Visual Content in Storytelling [VIDEO]

Influencer Marketing: It Works

The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works. According to eMarketer, the average EMV (earned media value) was 1.4x higher in the first half of 2015 than 2014’s averaged EMV. On average, companies gained $9.60 in… Continue reading Influencer Marketing: It Works

You Shouldn’t Wear These Colors to a Job Interview [VIDEO]

Color has a profound effect on our attention and decision-making. For example, one color in particular will make you seem less credible to potential employers and clients. In this ABC News interview, I discuss the power of the Captivation Triggers from my book and how red and orange affect our subconscious. If you want to… Continue reading You Shouldn’t Wear These Colors to a Job Interview [VIDEO]