A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In it, I discussed the psychological triggers that entrepreneurs can use to captivate users, capture the attention of customers and get on the… Continue reading How to Captivate the Attention of Users, Customers and Investors [VIDEO]
Category: Captivology
So… I’m Launching My Book Into Space to Raise Money for STEM Educaition!
Official Announcement My book is going into space! Well, as close as you can get without a multi-million dollar rocket! Thanks to the DREAMS project and the Columbus Space Program, my book is going to experience the same conditions you find on Mars! And then we’re going to raffle/give away a chance to win that… Continue reading So… I’m Launching My Book Into Space to Raise Money for STEM Educaition!
Color Controversy: The Science of Why #TheDress Has Captivated Our Attention
What is #TheDress going viral? You thought cops chasing llamas was going to be the meme of the week, but then #TheDress came along and shattered the entire Internet. The meme started with a debate on Tumblr, but the viral scientists at Buzzfeed quickly picked up on it and their story on the color of… Continue reading Color Controversy: The Science of Why #TheDress Has Captivated Our Attention