In this video interview with Behind the Brand, I discuss the three key things that “get us stuck” — execution (or lack thereof), the grind, and the problem. Overcoming these three key factors is essential to getting your startup, brand or career out of a run and back on an upward trajectory.
What Is a Brand? [VIDEO]
What is and isn’t a brand? How do we as a society create and perceive the brands of people and companies? And can you shape, define and build a brand that lasts? A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide some advice for entrepreneurs. In… Continue reading What Is a Brand? [VIDEO]
The Role of Visual Content in Storytelling [VIDEO]
Merely seeing the Disney or Apple logos will make you more creative. Why is that? What colors should you use if we want our logo to feel more exciting or rugged? Why does Amazon use orange and yellow for its “Buy” buttons? Recently, I sat down with Behind the Brand and Visage to discuss Captivology… Continue reading The Role of Visual Content in Storytelling [VIDEO]
John Boyega Wielding a Lightsaber [VIDEO]
My inner nerd is screaming for joy! Star Wars can’t come fast enough: There has been an awakening… #StarWars #TheForceAwakens A video posted by Star Wars (@starwars) on Aug 27, 2015 at 10:00am PDT
Influencer Marketing: It Works
The good people at eMarketer just published an analysis of influencer marketing campaigns, and they concluded something a lot of people have learned first-hand: influencer marketing works. According to eMarketer, the average EMV (earned media value) was 1.4x higher in the first half of 2015 than 2014’s averaged EMV. On average, companies gained $9.60 in… Continue reading Influencer Marketing: It Works
You Shouldn’t Wear These Colors to a Job Interview [VIDEO]
Color has a profound effect on our attention and decision-making. For example, one color in particular will make you seem less credible to potential employers and clients. In this ABC News interview, I discuss the power of the Captivation Triggers from my book and how red and orange affect our subconscious. If you want to… Continue reading You Shouldn’t Wear These Colors to a Job Interview [VIDEO]
No, I Will Not Write About Your Client on TechCrunch for $500 or Any Amount of Money
Every once in a while, I receive an email that makes me say “WTF” and “EWWWWWW” at the same f**king time. Today, I received one of those emails from Sarah H., a PR freelancer who tried to LITERALLY BRIBE ME to write about her clients on TechCrunch for a few hundred bucks. Here, read for… Continue reading No, I Will Not Write About Your Client on TechCrunch for $500 or Any Amount of Money
Is Marketing an Art or a Science? [VIDEO]
Is marketing more of an art or a science? Or perhaps the better question is: how can you use the science of attention to master the art of marketing? In this video interview with Behind The Brand, I discuss the core triggers of Captivology, how the book got made, and the surprising things that captivate… Continue reading Is Marketing an Art or a Science? [VIDEO]
The Ashley Madison Hack App I Want
Update: I’ve changed my mind on this, based on a lot of rational arguments and a little more thinking. I do not have much sympathy for cheaters for a multitude of reasons, but it’s no reason to brand them. And since some of the data is fake, it’s even more problematic. Not everyone who signed… Continue reading The Ashley Madison Hack App I Want
Some Thoughts on the Modern Media Landscape
I’ve been thinking a lot about media as an industry for the last few months, especially how it has changed since my time at Mashable and where the new generation of media entrepreneurs are missing the mark. We’ve seen a lot of would-be media empires either collapse or run for the escape hatch. Circa, a… Continue reading Some Thoughts on the Modern Media Landscape