How to Captivate the Attention of Users, Customers and Investors [VIDEO]

A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In it, I discussed the psychological triggers that entrepreneurs can use to captivate users, capture the attention of customers and get on the… Continue reading How to Captivate the Attention of Users, Customers and Investors [VIDEO]

Why We Invested in Shots

As you may have heard, the mobile app Shots has been on fire. It has over 5 million active users (and growing fast), just launched 3-second video, and recently raised $8.5 million in its Series A financing. My venture fund, DominateFund, invested in Shots during the seed round. We’ve kept our involvement pretty quiet, but… Continue reading Why We Invested in Shots

So… I’m Launching My Book Into Space to Raise Money for STEM Educaition!

Official Announcement My book is going into space! Well, as close as you can get without a multi-million dollar rocket! Thanks to the DREAMS project and the Columbus Space Program, my book is going to experience the same conditions you find on Mars! And then we’re going to raffle/give away a chance to win that… Continue reading So… I’m Launching My Book Into Space to Raise Money for STEM Educaition!

Talking #Captivology on MSNBC

Earlier today, I appeared on MSNBC’s Your Business to discuss how small businesses can leverage Captivology for their companies. Check out the video from my appearance above! And as always, let me know what you think!

A Great Q&A With CNN

CNN just published a great Q&A with me about my life, my book, what keeps me up at night, and the five pieces of advice my grandfather left me. You can see the full piece: 15 Questions With Ben Parr

Color Controversy: The Science of Why #TheDress Has Captivated Our Attention

What is #TheDress going viral? You thought cops chasing llamas was going to be the meme of the week, but then #TheDress came along and shattered the entire Internet. The meme started with a debate on Tumblr, but the viral scientists at Buzzfeed quickly picked up on it and their story on the color of… Continue reading Color Controversy: The Science of Why #TheDress Has Captivated Our Attention

Captivology Pre-Order

“Captivology is the best marketing book of the year not only because it contains deep insights, but also because it is immensely enjoyable. I got the feeling that Parr wrote it mostly out of his fascination with the topic, and his enthusiasm shows.” ~ Strategy+Business Magazine Order Your Copy of Captivology Today! [button link=”http://bit.ly/captivology” size=”xl”… Continue reading Captivology Pre-Order

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