In Captivology, I discuss the three stages of attention — the step-by-step process in which we pay attention to every piece of stimuli. We react automatically to certain sensory cues during the Immediate Attention stage; we consciously focus using working memory in Short Attention; and in the Long Attention stage, we develop a relationship with… Continue reading The Three Stages of Attention [VIDEO]
Tag: Attention
How Can You Tell a Better Story With Your Data?
A few weeks ago, I sat down with Behind the Brand and Visage to discuss Captivology and provide advice for entrepreneurs. In this video, I discuss the science of storytelling, the Rokia effect, and how entrepreneurs can tell their brand’s story more effectively using data. Check it out and let me know what you think… Continue reading How Can You Tell a Better Story With Your Data?
How to Captivate the Attention of Users, Customers and Investors [VIDEO]
A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In it, I discussed the psychological triggers that entrepreneurs can use to captivate users, capture the attention of customers and get on the… Continue reading How to Captivate the Attention of Users, Customers and Investors [VIDEO]
Color Controversy: The Science of Why #TheDress Has Captivated Our Attention
What is #TheDress going viral? You thought cops chasing llamas was going to be the meme of the week, but then #TheDress came along and shattered the entire Internet. The meme started with a debate on Tumblr, but the viral scientists at Buzzfeed quickly picked up on it and their story on the color of… Continue reading Color Controversy: The Science of Why #TheDress Has Captivated Our Attention
Announcing “Captivology”, My Book on the Science of Attention (HarperCollins/2015)
Dear friends, family, colleagues, and supporters,
I’m thrilled to announce my first non-fiction book, working title “Captivology: The Science of Capturing People’s Attention“, due in early 2015 from HarperOne, an imprint of HarperCollins.
I hope you will sign up for updates on Captivology through my book’s website. You can follow @Captivology on Twitter or like Captivology on Facebook. You can also follow @BenParr for regular updates. And finally, here’s a link for sharing this announcement.