A lot of people are worried about China, Greece, and the markets in general. But should that stop you from starting a company or trying your hand at a new idea? I deliver the answer eight seconds into this interview with Behind the Brand, but I want to add this: there is never a “best”… Continue reading Is Now the Best or Worst Time to Start Something? [VIDEO]
Tag: startups
How to Captivate the Attention of Users, Customers and Investors [VIDEO]
A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In it, I discussed the psychological triggers that entrepreneurs can use to captivate users, capture the attention of customers and get on the… Continue reading How to Captivate the Attention of Users, Customers and Investors [VIDEO]
Announcing “Startup Attention & PR 101”, Now on Udemy
I’m thrilled to announce the launch of “Startup Attention & PR 101: From Launch to Damage Control and Beyond“, my 19-lecture online Udemy course. I’m also thrilled to announce that half of the course’s proceeds will be donated to THRIVE-GULU, a not-for-profit dedicated to building rehabilitation and community centers across Africa, starting with Gulu, Uganda.… Continue reading Announcing “Startup Attention & PR 101”, Now on Udemy
The Rise of the Freemium Business Model
During the Dot Com Bubble, the most popular business model was spend like hell to drive growth and buy million dollar Super Bowl ads. The focus was not on business models. After the rash, we endured a lull. But now, a new breed of Internet company exploded onto the scene, a movement most know as… Continue reading The Rise of the Freemium Business Model