Business Cards 2.0 – The Pros and Cons of a Customized Card

I’m sorry I am not able to give you a far more exciting update today. My next post will be about my upcoming Facebook Reconnection Experiment, so I hope you watch out for that article.

In the meantime, I want to talk about Business Cards once again. I talked about Business Cards in a previous article, especially about how a person looking at your card for an extra half second or talking about it with friends will go a long way towards people remembering you.

My cards, as a rule, are unique per person and are memorable. I’ve been on a “fortune cookie” theme recently, writing a different fortune per card, my favorite being “He who throws dirt loses ground.”

Here is version 2.0 of my fortune cookie business card (front and back):



The Pros:

  • Unique card for every person
  • Great for impression the ladies
  • Professional designed. Sort of – A wonderful woman took pity on my horrendous design and gave it a makeover. If you like her work, I’m glad to hand out her contact info.
  • Inexpensive
  • Everything is very clear on my card

The Cons:

  • Tinted and unflattering picture of myself – my new Facebook photo is far better. Pick the right picture, and don’t do it in a rush like I did.
  • Needs my name on the front and the back
  • Takes too much time to write in fortunes – no business card is worth that much
  • TechThrill is being delayed while I finish other projects – I don’t need it so prominently on my card
  • No Twitter contact info

I’ve learned from this card and will use that to build my next card. Business Card 3.0 will be a completely different design – I have an idea in my head, but I will wait until I am done with these before thinking of a new design.

Remember, your business card needs to stand out if it’s going to be useful in any way.

6 comments

  1. Would this card actually be printed out? It seems a little bit big for that. Still, it's a good idea, a good gimmick to get folks to remember you somehow. Remember those business cards from the 80s that expanded into sponges when you put them in water? What happened to those?! I loved those things.

    When I think of the term “business card 2.0” I imagine it more as virtual branding (like the signature you attach to your email, or the voicemail message you record with your Gotvmail account, or whatever…deciding what info goes into those can be the difference between a memorable self-advertisement and a wasted opportunity to make an impression). Although a lots a bloggers out there still contend that the good ol' paper business card is the #1 way to get your name out there.

  2. Would this card actually be printed out? It seems a little bit big for that. Still, it’s a good idea, a good gimmick to get folks to remember you somehow. Remember those business cards from the 80s that expanded into sponges when you put them in water? What happened to those?! I loved those things.

    When I think of the term “business card 2.0” I imagine it more as virtual branding (like the signature you attach to your email, or the voicemail message you record with your Gotvmail account, or whatever…deciding what info goes into those can be the difference between a memorable self-advertisement and a wasted opportunity to make an impression). Although a lots a bloggers out there still contend that the good ol’ paper business card is the #1 way to get your name out there.

  3. Would this card actually be printed out? It seems a little bit big for that. Still, it's a good idea, a good gimmick to get folks to remember you somehow. Remember those business cards from the 80s that expanded into sponges when you put them in water? What happened to those?! I loved those things.

    When I think of the term “business card 2.0” I imagine it more as virtual branding (like the signature you attach to your email, or the voicemail message you record with your Gotvmail account, or whatever…deciding what info goes into those can be the difference between a memorable self-advertisement and a wasted opportunity to make an impression). Although a lots a bloggers out there still contend that the good ol' paper business card is the #1 way to get your name out there.

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