A few weeks ago, I spoke at The Startup Conference in Redwood City, CA, where I gave an international audience of entrepreneurs, investors and executives a preview of my new book Captivology. In it, I discussed the psychological triggers that entrepreneurs can use to captivate users, capture the attention of customers and get on the radars of top investors. I also judged some great startups alongside TechCrunch’s intrepid reporter Sarah Buhr.
A few key tips from my presentation:
- Always use the right color for the job.
- Surprising rewards are always more effective than incentives, when it comes to retaining users.
- Violate your customers’ expectations, but make sure it aligns with your brand (or you’ll become the next Quiznos).
Check out the rest of my advice in the video above!
Best program for the people and i hope those people were present in this program they found more entertainment in here. I also like this presentation from him.